Thursday, April 7, 2011

Stylemint by Ashley and Mary-Kate Olsen

(via Google)

StyleMint will offer consumers a personalized shopping experience, based on a monthly opt-out model, similar to Just Fab (shoe club from the ladies of Who What Wear) and Jewelmint (by Kate Bosworth). Mary-Kate and Ashley Olsen will help design the clothing and merchandise the offerings -- starting with a collection of women's fashion T-shirts retailing for $29.99 -- as well as creating regular videos for the site. The site is set to launch in July.

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